Point Blank Public Relations was founded to support ambitious teams who need senior communications strategy without the friction of traditional agency models.

Led by Shayna Z. Ravin, PBPR brings agency experience, creative storytelling, and a unique tenacity to every engagement — acting as a true extension of the teams we support.

Meet Shayna.

Shayna is a strategic communications leader with nearly a decade of experience helping agencies, startups, and growing businesses translate complex ideas into clear, compelling stories that earn attention where it matters.

As founder of Point Blank Public Relations, Shayna specializes in synthesizing information across business, culture, and market trends to identify truly newsworthy storylines — the kind that resonate with media, cut through noise, and support broader business goals. Her work spans strategic media relations, executive thought leadership, go-to-market communications, and integrated campaigns designed to build credibility and momentum over time.

Known for her ability to quickly acclimate to new industries and client environments, Shayna often operates as embedded, fractional support — integrating seamlessly with internal teams and agency partners to deliver senior-level strategy and execution without friction. She has worked across tech, consumer, hospitality, travel, entertainment, and emerging growth sectors, earning meaningful media placements and helping leaders sharpen their narratives at pivotal moments.

Shayna’s approach is grounded in clarity, honesty, and results. She believes the strongest communications strategies are built at the intersection of insight, timing, and trust.

Outside of work, Shayna is a competitive equestrian, an avid sports fan, and happiest when escaping to Joshua Tree with a good book and an even better bottle of Scotch.